THE WORKBENCH

I build and test what works in marketing (so you don't have to), and share everything I learn.

One build, one lesson, one insight. Every alternate week in your inbox.

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EVERY ISSUE

What lands in your inbox

Three things, one email, no filler in between.

One build

A marketing tool I built with AI, start to finish. The prompts, the process, the mistakes.

One lesson

What worked, what failed, and what I'd do differently. No fluff.

One insight

One idea you can act on this week, drawn from 20 years across enterprise tech and startups.

PAST ISSUES

Everything shared so far

Latest · Issue 17 min read

An essential tool for checking your vendor contract before you sign

A tool that scores any vendor contract out of 100 before you sign, and the story that pushed me to build it.

Read this issue

Prefer long-form?

The weeks between issues, I publish an essay on GTM, marketing, and building with AI.

Read the essays

The Workbench is written by Jaydeepp Sikdar, a consulting CMO who spent 20 years across enterprise tech and high-growth startups. He builds practical marketing tools with AI and shares everything he learns. More at jaydipsikdar.com.